Morgan Spurlock specializes in making documentaries with a gimmick. As an easy example, take Super Size Me. In it, Spurlock documents his experiment to see what would happen to the human body if it subsisted on nothing but McDonald’s for an entire month. And in his latest, The Greatest Movie Ever Sold, Spurlock documents what happens to a movie if it subsists entirely on product placement. The result is a movie that is chock full of ads – but does that really make it that different from the average blockbuster? Remember when Tony Stark got Burger King in Iron Man – that alone paid for Iron Man‘s jet-boots.
Anyway, the movie looks pretty funny, but I don’t know how important an issue product placement really is. For example, there’s a clip of an interview with some guy who says the audience should be alerted every time they’re exposed to advertising in a movie. Wouldn’t that just be annoying? Think about it while you enjoy an ice-cold Slurpee™ from 7-11. (via Yahoo!)