Friday, March 18 by

Watch The Trailer For ‘The Greatest Movie Ever Sold’, You Sell Out

Morgan Spurlock specializes in making documentaries with a gimmick. As an easy example, take Super Size Me. In it, Spurlock documents his experiment to see what would happen to the human body if it subsisted on nothing but McDonald’s for an entire month. And in his latest, The Greatest Movie Ever Sold, Spurlock documents what happens to a movie if it subsists entirely on product placement. The result is a movie that is chock full of ads – but does that really make it that different from the average blockbuster? Remember when Tony Stark got Burger King in Iron Man – that alone paid for Iron Man‘s jet-boots.

Anyway, the movie looks pretty funny, but I don’t know how important an issue product placement really is. For example, there’s a clip of an interview with some guy who says the audience should be alerted every time they’re exposed to advertising in a movie. Wouldn’t that just be annoying? Think about it while you enjoy an ice-cold Slurpee™ from 7-11. (via Yahoo!)

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  1. March 18, 2011 11:18 am

    Alex Billington

    Yea, that WOULD be annoying, but that’s the point. :) He’s saying that because it’s like, you can’t do that, but it’s also JUST as annoying to watch movies and pick out all the “oh I know that soda, I see that brand” that are hidden in the background. Product placement is becoming excessive.

    Also, just to let you know, Pepsi did NOT sponsor them. However, POM Wonderful did. So officially, as in signed contracts, this doc is known as POM Wonderful Presents: The Greatest Movie Ever Sold. I saw it at Sundance and LOVED it, highly suggested viewing.

  2. March 18, 2011 11:18 am


    It’s crazy to think how subtle some film makers are, and then you have shows like Chuck or any of the original USA shows that blatantly shove the advertising in your face.

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