Sucker Punch has stepped up its marketing game from posters to trailers in anticipation of its March 25th release date. And, as someone unfamiliar with the source material…I have absolutely no idea what’s going on. There appears to be a mental institution that transports hot jailbait to a medieval dragon world. Somehow, I think that’s all the plot one will need going into this film.
I’m sure if I was 13 year-old boy, this spot would give me a cinematic erection the likes of which the world has never seen. However, seeing as how this movie’s budget appears to be astronomical, I think the producers might want to consider marketing this movie to a broader audience who aren’t already sold on the feature. The cast is beyond solid with Emily Browning, Vanessa Hudgens, Jamie Chung, Jena Malone, Abbie Cornish, Carla Gugino, Jon Hamm, Scott Glenn and Oscar Isaac, but you would have no idea from watching the trailer. Fortunately, at a month or so out, the studio has some time to tweak their campaign, but not a lot.
I mean, they could just hold up a glossy photo of Jon Hamm with the words “Sucker” and “Punch” scrawled on it in crayon and probably tap 25% of the female 18-49 demographic. (Playlist)
Note: Collider has claimed that this trailer is interactive and “paint-able,” but if you can figure out how this trailer is different than any other trailer on the Internet, you’re smarter than me.