Morpheus Would Like To Sell You A Cheaply Made Luxury Vehicle

I'm not taking this pill. Because Super Bowl ads are all about spectacle, what better way is there to sell a Kia than by casting the twenty-fifth hottest star of 1999 to repeatedly state that the car is nice? Laurence Fishburne returns to his most sunglassed role to announce the new Kia K900, the only luxury vehicle to completely lose any value within a few years. The spoon gag was pretty cute though.