Old Spice made a name for themselves in the viral marketing world by putting that buff guy whose name nobody remembers on a horse. They’re at it again and ratcheting up the weirdness. This time they deliver this sad song of lament from mothers covertly popping out of the ether like the ghosts in The Grudge to watch as their sons grow into men who put their weenies in young ladies. And it’s really good!
I’ve got to admire the gumption over at Old Spice. I love their approach: “Hey, here’s something strange and a little scary and haunting. Now rub our product on your armpits.”