Traditional movie trailers are broken. When you click on the trailer for, say, Bridesmaids, a mini-video doesn’t pop up showing how embarrassed Jon Hamm was to be in the film. Luckily, the folks at Fast Five created a fix to this decades-old problem. Thank you, Vin Diesel and friends.
Above is an interactive trailer for Fast Five. You click on stuff and info videos pop-up. There’s also a game element, where you try to unlock safes or something. The point is: clicking on trailers is fun. Click, click, click. Fun. You’ll see Vin Diesel, Dwayne Johnson, Paul Walker and Jordana Brewster in extended clips and behind-the-scenes videos. You’ll also learn a lot more about the cars. Of course, that’s if you bother to watch the info videos, and aren’t just rapid-clicking to find the vaults, like I was doing. I play to win.
Fast Five rolls into theaters April 29, 2011.