‘Walking Dead’ Sets Yet Another Record With Season 3.5 Debut

Monday, February 11 by
Yum.  

Making a strong argument for the philosophy of “give the world half a season, then wait months and months, then give them a little more,” the mid-season premiere of The Walking Dead outdid the season premiere setting another record for the show, cable, and presumably, the universe with 12.3 million viewers, up from 10.9 million at the onset of the season.

The show isn’t just performing well when benchmarked to cable, but its draw with viewers 18-49 is outperforming network fare like Big Bang Theory, Modern Family, and other shows that are far worse and don’t feature zombie epidemics as plot points.

This development leads us to the conclusion that a show on cable will not always underperform compared to those on networks, provided that the cable show has zombies. Always bet on the show with zombies, even if it’s a webisode on McSweeney’s or something.

Do you like this story?