Having been criticized for being the sole measurer of TV viewership, and not having adopted DVR and streaming data until wayyyyyyyy too late, Nielsen seems to have swung the pendulum far in the other direction.

Perhaps too far.

The TV ratings company now has a formal plan to quantify Twitter discussions about a show. Why? BECAUSE TWITTER IS WHAT THE KIDS LOVE. The system will take into account not just the people that author Tweets about a show, but how many people those Tweets reach. None of this supersedes that people are either watching a show or not, but it's a fun little exercise that makes Nielsen feel better about itself for being so slow to move earlier.

So, maybe if you had Tweeted a little more about Breaking Bad, it wouldn't have gotten cancelled by AMC. (I never had anyone on Twitter explain why the show went off the air.)