New NBCUniversal Logo Is Totally Peacockless

Thursday, January 27 by

The corporate overlords at Comcast have revealed the new logo for NBCUniversal. It’s pretty streamlined: No peacock, first of all, which is surprising given the longevity of the NBC peacock. The other interesting part of the logo is that tagline – “Let’s make history. Again.” What does this mean? It seems to suggest that NBC is re-emphasizing quality programming, but it strikes me as a little presumptuous, since I think most people’s positive associations with NBC is that they used to have “Seinfeld” or “ER,” not that it “made history.” Quick, someone make an “NBC Peacock in Historical Photos” Tumblr!

It should be noted that this is the NBCUniversal logo, NOT the new logo for the NBC channel itself. So all of the 14 people who still watch NBC will still be seeing the peacock on the screen. (via Deadline)

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  1. January 27, 2011 10:46 am

    Brian Huntington

    3 minutes well spent designing that.

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