Familiar with Brewery Ommegang? Probably not, because they have a silly name that few can remember long enough to repeat. But that might change after Brewery Ohmygod teams up with HBO to offer the thirsty, lethargic masses offers up the first of four Game of Thrones-inspired and branded beers to quench your thirst.

The brewery states that the beers will "directly tie into themes, characters, and nuances" of the show, so if your beer tastes like incest or ambition, don't worry. It's supposed to taste that way.

The first beer comes out on March 31, corresponding to the third season premiere.

"OH MAN! THIS IS ALL A CHEAP PUBLICITY STUNT!!!!"

Said the slow gentleman from the back of the room.