Darren Aronofsky To Sell Cologne Instead

Thursday, January 27 by

Director Darren Aronofsky, hot off of Black Swan, is re-teaming with one of the highlights of that movie, Vincent Cassel. That’s the good news. The bad news it’s to make a commercial for a men’s fragrance called “La Nuit de L’Homme.” My French is a little rusty, but I think that roughly translates to “The So Ugly As To Be Attractive Night.” The plot of this TV commercial (holy shit, I’m about to describe the plot of a TV commercial) is “Cassel playing the ultimate ladies’ man attempting to seduce multiple women across the French city, all in one night.” Cool, so it’s an AXE commercial in French.

The ad is set to premiere in Europe in March, and the US a few months after that. (via The Playlist)

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