Betty White Just Got Her Own NBC Prank Show (Or We're All Being Punk'd)
UNIVERSAL CITY, Calif. -- March 31, 2011 -- NBC will broadcast "Betty White’s Off Their Rockers," (working title) a new hidden-camera comedy show hosted and executive -produced by seven-time Emmy Award winner Betty White, it was announced today be Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios. The series of 12 half-hour episodes will be produced by Kinetic Content, the new company run by Chris Coelen ("Secret Millionaire").
?Known throughout Europe as "Benidorm Bastards," "Betty White’s Off Their Rockers" follows a band of seven senior citizens who make it their mission to play pranks on unsuspecting younger people.
?"Betty White is a comedic genius who escalates hilarity in any situation," said Telegdy. "Viewers will thoroughly enjoy watching her pull one over on the unsuspecting youth of America."
?"People have been telling me that I’m ‘Off My Rocker’ for years -- now I can prove it," commented White.
"NBC is a terrific home for great comedy and Betty White’s mischievous sense of humor is a perfect fit with this format which has shattered ratings expectations and garnered critical acclaim in every territory around the world," said Coelen, CEO of Kinetic Content.
?Caroline Kusser, Director North America of SevenOne International, said: "We are thrilled to work with Betty White and Chris Coelen -- an absolute dream team for this hilarious international smash hit."