Joaquin Phoenix and Casey Affleck teamed together in 2008, setting out to create a film that “explored celebrity, and explored the relationship between the media and the consumers and the celebrities themselves.”
Instead, they just rolled out Joaquin in a lot of social situations where he would act like an ass. He also wore Blu-Blockers and a huge beard.
That’s it. That was pretty much the experiment. The public and media figured out where this whole stunt was going very early on, rendering the later TV appearances tedious and pointless.
Phoenix and Affleck will almost certainly recover based on their talents, but they looked pretty stupid doing this.
When you’re appearing on television to let everyone know how normal you are, it’s a huge help to your cause if you act…normal. In a movie that will no doubt exist in the annals of public relations history for millennia to come, Tom Cruise appeared on Oprah Winfrey’s talk show to let her and the audience know how in love he was with Katie Holmes, but ended up acting like an over-sucrosed toddler who just learned about Spongebob.
In many ways this 2005 appearance harkened in a new age of celebrity, one in which no move would go unstudied. Cruise is recovering nicely from his fit, but the damage set his progress back a number of years.
Star Jones wasn’t the first celeb to leverage her notoriety into lots and lots of swag, but she was the first person to do it so unabashedly for her wedding. She was constantly name-dropping stationary companies, tux and gown designers, and even a “preferred airline” all to garner some freebies and probably some cash.
Sure, it worked in that she got a ton of her shit paid for, but it’s not like Star Jones had integrity to spare, so any notions that she was some sort of journalist on The View were quickly dispelled, and that leaves her where she is today.
(I don’t know what she’s doing these days, and I refuse to look it up.)