Look I am a bad person to be reporting about this. I only saw 5 minutes of Avatar on HBO, and the trailer made me uncomfortable when I saw it in front of Inglourious Basterds. That’s right, I didn’t like the giant blue cat-people-things. I’ll get up on my soapbox and say that we need better movies, not shinier, more expensive ways to cram mediocre movies down our dumb throats. But Cameron seemingly doesn’t agree, and he’s got billions of dollars that also disagree. Here’s the official press release:

James Cameron and Vince Pace Form New Venture to Accelerate 3D Solutions Across All Entertainment Platforms

Legendary filmmaker and 3D visionary, James Cameron has teamed up with acclaimed cinematographer and fellow 3D pioneer, Vince Pace to form CAMERON – PACE Group (CPG), which seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products, pioneering a new generation of camera systems, services and a variety of creative tools that are innovative, powerful and easier to embrace. Cameron and Pace unveiled the new company this morning during a press conference at the 2011 NAB Show in Las Vegas.

CPG will build upon the strong foundation of PACE and the 3D technology to which its co-founders have individually and collectively contributed, such as the revolutionary FUSION 3D system. In combination, Cameron’s and Pace’s technologies, products and services have been responsible for $4.7 billion of box office receipts and have played an extensive role in 25 features, seven concert and music entertainment projects and 40 sports productions worldwide, including “Avatar,” “TRON: Legacy,” “Resident Evil: Afterlife” and “U2 3D.” This history puts CPG in a unique position to respond to the growing demand for high-quality 3D entertainment and to provide 3D technology innovations that serve studios, filmmakers, directors of photography, producers, networks, studios and broadcasters. The company plans to take full advantage of its position to drive innovations in technology and deliver products, services and creative tools in unprecedented ways.

In addition to making advanced technologies, tools and services available to the global entertainment community, CPG will serve as an industry advocate for 3D technologies, practices and creative tools that will help filmmakers and other content producers realize 3D’s full potential as a creative and powerful storytelling and live broadcast medium. It will also drive public advocacy by setting the “gold standard” for the public’s perception of 3D, which will result in compelling, engaging and high quality 3D entertainment.

“Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” said James Cameron, Co-Chairman of CAMERON – PACE Group. “We are dedicated to building a global brand that is synonymous with high quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”

“CPG’s mission is to step up industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms,” said Vince Pace, Co-Chairman and CEO of CAMERON – PACE Group. “Through our expanded reach and new generation of 3D solutions, we will deliver a variety of creative tools including SLATE²SCREEN™ 3D production services, educational workshops for industry professionals in FUSION 3D and FUSION 3D Mobile Workflow Units that support end-to-end solutions for both the live and recorded production environments. CPG will deliver CAN DO solutions.”

CAMERON – PACE Group already has an extensive list of current and upcoming projects, including “Pirates of the Caribbean: On Stranger Tides,” “Transformers: Dark of the Moon,” “The Three Musketeers,” “The Invention on Hugo Cabret,” “Life of Pi,” and “47 Ronin.” For a more extensive list of CPG projects, as well as a comprehensive overview of CPG’s available products and services, please refer to, www.cameronpace.com.

PACE has begun the formal rebranding process and its operation under the CAMERON – PACE Group banner is effective immediately. CPG will be headquartered in Burbank, CA, at the current home to PACE. CPG is going to expand PACE’s technology impact by developing new solutions and implementing current solutions worldwide. These activities will require the company to both expand its existing staff of engineers and technicians and fill a number of newly created positions. Qualified and talented industry professionals, design engineers, software engineers and technicians interested in shaping the future of 3D entertainment are invited to learn more at, www.cameronpace.com

About CAMERON – PACE Group:

CAMERON – PACE Group (CPG) is a trend-creating technology and production services firm. CPG is advancing the future of 3D across all media channels by making the most advanced products, support solutions and creative tools available and accessible to networks, studios, broadcasters, filmmakers and creative teams around the globe. The company is singularly dedicated to building upon the strong foundation of innovative technology developed by its visionary co-founders, James Cameron, Vince Pace and Patrick Campbell and leveraging its unmatched 3D expertise to help content producers realize 3D’s full potential as a creative and powerful storytelling medium. CAMERON – PACE Group was founded in 2011 by James Cameron and Vince Pace and is headquartered in Burbank, CA. For more information, please visit, www.cameronpace.com.

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