Apparently Max Steel is some sort of toy superhero. Also apparently, Mattel produces films.
Taylor Lautner has too many toys in his sandbox. After yanking both Mattel's Max Steel and Hasbro's Stretch Armstrong away from his peers while screaming, "Mine!", his Hollywood parents told him to make a decision. Lautner decided on Stretch, throwing Max back to the less fortunate, uglier, smellier kids to fight over. An insider who carries Lautner's bag of wet wipes and binkies told Vulture, "When you sign on to make a movie with Hasbro, you know it will be in theaters a year later." Well said, overbearing Hollywood stagemother. I would assume Lautner would want to play a sweet futuristic character like Max Steel over a man with skin issues, but maybe he has opposing thoughts about what is cool. Or daddy demanded he abide by his decision or get the belt again.