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	<title>Screen Junkies &#187; coke</title>
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		<title>Simon Cowell Bumps Coke</title>
		<link>http://www.screenjunkies.com/tv/tv-news/simon-cowell-bumps-coke/</link>
		<comments>http://www.screenjunkies.com/tv/tv-news/simon-cowell-bumps-coke/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 18:26:26 +0000</pubDate>
		<dc:creator>Col. Longshanks</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[the x factor]]></category>

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		<description><![CDATA[Pepsi has won the war to inundate Simon Cowell's new talent show, "The X Factor," with their iconic branding. Tough titties, Coke. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn2.screenjunkies.com/wp-content/uploads/2011/01/cowell-funny-face.jpg"><img class="size-full wp-image-14119 alignright" title="cowell-funny-face" src="http://cdn2.screenjunkies.com/wp-content/uploads/2011/01/cowell-funny-face.jpg" alt="" width="240" height="257" /></a>Pepsi has won the war to inundate <a href="http://www.screenjunkies.com/tv/tv-news/simon-cowell-is-wealthiest-man-on-tv/" target="_blank">Simon Cowell&#8217;s</a> new talent show, &#8220;<a href='http://www.screenjunkies.com/tag/the-x-factor/' class='linkify' target='_blank'>The X Factor</a>,&#8221; with their iconic branding. Tough titties, Coke. Looks like you&#8217;ll have to suffer with the amazingly popular &#8220;America Idol&#8221; franchise. A press release from Fox Broadcasting stated, &#8220;The comprehensive sponsorship of The X Factor by Pepsi includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online. Pepsi will be the exclusive beverage sponsor of THE X FACTOR both on and off-air.&#8221;</p>
<p>Sounds like a helluva good time. I can&#8217;t wait until this two hour Pepsi commercial with the occasional singer premieres. It won&#8217;t be long until contestants are forced to write jingles for Pizza Hut and juggle KFC drumsticks. Keep on sucking down that cola, you rising stars. It&#8217;s good for your voice thingies.</p>
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