Paramount must realize the colossal turkey they have on their hands with G.I. Joe because now they’re trying a new marketing approach… targeting dummies. A few weeks ago they directed their efforts on the Jersey Shore , now the LA Times is reporting that the advertising is focusing heavily on mid-America. The film is apparently embedded in the Kid Rock concert tour and advertising on giant screens in the Mall Of America. The message of this campaign being, it is your patriotic duty to see this movie. All right, fine. I love my country so I’ll see this movie. Even though the post-traumatic stress will probably leave me a shell of my former self.

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