Guardians of the Galaxy marketed itself as a different type of superhero film. It was character driven, as audiences weren’t familiar enough with the source material to fall back on the familiar faces and plots. It was goofy and funny, but not at the expense of action. The film was initially far riskier than Iron Man, The Avengers, or any of the old guard.
But rather than alienating the die-hard fans, Guardians appealed to…well, everyone. It pulled in $94 million its opening weekend, which is just $1 shy of Captain America‘s take earlier this year. It also will likely lend itself better to repeat viewings, so it could prove a little more durable in later weeks.
Good thing they’ve already announced the sequel. America apparently can’t get enough of little raccoons and anthropomorphic trees.