The first Lego film, starring the voice of Chris Pratt, doesn’t even hit theaters until Friday, but that hasn’t kept the Warners execs from getting all excited about their new toy. More specifically, the market research and focus group testing of their new toy.
The suits at Warner Bros are already looking towards a sequel, which will turn out to be a hilarious mistake in hindsight if the first one bombs. But how likely is that? I mean, what monster doesn’t like Legos or Chris Pratt? Only the most disgusting of individuals.
In case you’re skeptical about such a rash decision this close to having actual performance data, they’ve hired the guy who wrote Mr. Popper’s Penguin and The Internship to script the sequel. So I think they know what they’re doing.