Warner Bros., for reasons not entirely clear, has been itching for a Scooby-Doo reboot ever since the previous iteration limped out of our hearts and minds. Of course, just because something is forgettable doesn't mean it's not profitable, and something so clearly marketed towards kids means merchandising, DVD sales, and repeat viewings of the film in theaters.

Nonetheless, it's still a little strange that they've been plugging away at this so diligently. But it seems their efforts have been rewarded. The new cast WON'T be coming back, so that means, as entertainment writers, there will be a whole new casting effort that we'll have to pretend to care about in the next few months.

Of course, this is the first time that Andy Serkis can really try broad physical comedy in a mo-cap suit, should he be picked to portray the titular dog. Which he won't.