Tucker Max. Love him or hate him – and most people seem to fall into one of those two camps – you can’t deny the guy has exploited the internet in ways some of us could only dream. In 2002, the brash, self-proclaimed narcissist and man responsible for coining classy phrases like "Sexism isn’t the same as misogyny, you stupid bitch" created a blog (reportedly) on a bet. Its episodic accounts of Max and friends’ gonzo behavior quickly caught on and, perhaps even more quickly, became a national bestselling book, I HOPE THEY SERVE BEER IN HELL.
Some would take Max’s stories as gospel. Others would label Max a master bullshit artist. They say his stories are either embellishments of a much tamer truth, or flat out inventions. But Max’s popular "Austin Road Trip Story", whether fact, fiction or somewhere in between, was interesting enough to have been loosely adapted into a movie that opens on September 25th, and the trailer for which arrived this week.
For a decidedly Red Band type of movie, it may seem like an odd choice to set the first public unveiling on I HOPE THEY SERVE BEER IN HELL in greener pastures. But Max & writing/producing partner Nils Parker have a very defined plan to get this movie made and mass marketed – a plan that’s been anything but expected. The film was financed entirely independently through Richard Kelly‘s company, Darko Entertainment, and the promotion will primarily ride on positive word of mouth generated from a national "Premiere Tour" in which Max & Parker will personally screen the film for those who don’t wish to wait for the September 25th release date.
Recently, Screenjunkies sat down with Tucker Max and Nils Parker at Darko Entertainment, to talk about the I HOPE THEY SERVE BEER IN HELL movie.
This is what happened (and we caught the whole thing on tape to prove it):
WHY TURN "I HOPE THEY SERVE BEER IN HELL" INTO A MOVIE?
For a self-proclaimed narcissist who’s been writing wildly popular autobiographical stories on his own for years, Tucker Max has taken on a writing partner for the film in Nils Parker. WHY DOES THE FILM REQUIRE A SECOND WRITER?
Max and Parker were very open about the fact that I HOPE THEY SERVE BEER IN HELL is their first foray into writing a feature film script. WHAT DROVE THEM CREATIVELY? WHAT ARE SOME FILMS THAT THEY LOOKED TO FOR INSPIRATION?
During this entire filmmaking process, Max has kept his readers informed through the film’s official site. He’s also made his disdain for Hollywood more than apparent. WHY DOES TUCKER MAX HATE HOLLYWOOD?
WHAT WAS IT LIKE DOING THE FILM INDEPENDENTLY?
Actor Matt Czuchry (TV’s "Friday Night Lights," "Gilmore Girls") plays Tucker Max in the movie. HOW DOES A NARCISSIST GO ABOUT CASTING SOMEONE ELSE TO PLAY HIM?
The guys have a picture lock on the film, so the version of the movie they’ve made so far is the version that everyone’s going to see in theaters. HOW DID THE FINAL PRODUCT LIVE UP TO TUCKER MAX & NILS PARKER’S EXPECTATIONS?
At the end of the interview, we asked Tucker Max to speak about other projects that he has in the pipeline, but he quickly steered the conversation back to I HOPE THEY SERVE BEER IN HELL. He made it very clear that he has a lot riding on this film. Just how much he has riding on it remains to be seen. But it’s clearly enough that he’s consumed by the film:
We’d like to thank Tucker Max & Nils Parker for generously spending a couple hours of their time with us to chat about the film. The above pieces are a small portion of the 70+ minute interview we captured on tape, and we’ll have more goodies to come, including Max’s story from set about a girl they called "Nubbin’."
I HOPE THEY SERVE BEER IN HELL opens September 25th.
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