Upon speaking to the type of people that populate toy-industry conventions, Hasbro president Brian Goldner promised the audience toys based on new characters in the fourth installment of the curiously-tolerated action franchise.

I'm not naive enough to think anything other than money is guiding the hands behind this film series, but do they need to be so crass about it? I mean, announcing this Transformers news at a toy convention? Because sales of the Dark of the Moon's character's toys were so slow? Ugh. At least have Michael Bay fax a pre-written press release from his yacht in Turk and Caicos or something.

These new characters will be hitting the screen at some point in 2014, by which point we will probably dead of our own hands. But if not...

...new Transformers characters. Yaayyyyyyyyyy?