"I've given you sunlight... I've given you rain..."

Michael Jackson's concert film This Is It predictably toppe the box office this weekend given that it had zero competition. However the $20mil domestic take was lower than expected. The low number has prompted nervous filmmakers to expand the film's two week limited run until past Thanksgiving. You see? This is what happens when your star refuses to promote the film in any way, shape, or form. (Reuters)