Sundance: ‘My Idiot Brother’ Bought For Stupid Amount Of Money

Monday, January 24 by

Is it any surprise that the “big buy” at this year’s Sundance Film Festival is a Paul Rudd movie? The man is golden. He’s been on fire for years and still hasn’t squandered any goodwill yet. The Rudd-starring comedy My Idiot Brother sold to the Weinstein Company for a cool $7 million, with plans for not only a wide release, but $15 million devoted to marketing. The film co-stars Zooey Deschanel, Rashida Jones, and Elizabeth Banks, and it was probably pitched as”Paul Rudd with a beard and three beautiful, comically skilled actresses,” a sentenced designed to elicit Pavlovian drool from executives and audiences alike.

(Vulture)

Do you like this story?

$this_cat_breadcrumbs = get_the_category(); $this_cat_name_breadcrumbs = $this_cat_breadcrumbs[0]->name; $parent_cat_id_breadcrumbs = $this_cat_breadcrumbs[0]->category_parent;