After years of speculation and hope, the new Dumb and Dumber To marketing effort is in full swing. And lest you think it would just draw from its previous success...nope. They're taking aim at the big dumb actioner Lucy, comparing that film's premise of using an abnormally high portion of the brain with their characters, who use abnormally low portions of their brains.

Ok. At this point I'm just explaining the joke, which is something I hate doing.

See for yourself:

It took me a while to get past the block letters to see if it was really Jim Carrey. Yup. Story checks out. He looks happy.