In strict adherence to its new corporate mission statement “Confuse and frustrate the customer,” Netflix has decided that breaking its two services (DVD-by-mail and streaming video) into two completely separate services was a bad idea, despite having announced the idea less than a month ago.
The plan was to dedicate the Netflix name and site to streaming only, while people renting DVDs through the mail would be going through the new Qwikster site. Presumably this was done in an effort to justify Netflix’ recent and wildly unpopular rate hike by presenting the two services as completely distinct. While that’s a sort-of-okay idea on paper, the fact remains that people didn’t think that giving them two accounts to manage on top of a rate hike was all that awesome of an apology.
Which is funny, because Netflix should be pretty awesome at apologies by now. Netflix CEO Reed Hastings, who is probably wondering what the hell the point of it all is anymore, sent out this statement:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.
Netflix: the Ike Turner of the entertainment industry.