If you’re a monster devoid of a soul and morals, you may have realized that you can share a Netflix password with as many people as you like, turning one subscription of $7.99 per month into a veritable clown car of freeloaders and ne’er-do-wells. Well, Netflix has thrown down the gauntlet and politely asked if you’re going to do that, would you mind paying the $11.99 “Family Plan” rate?
It’s estimated that 10 million people watch for free as a result of password sharing, which translates to about a billion dollars a year in lost revenue for the company. Anecdotally, I’ve never heard of Netflix actually enforcing their “two concurrent device” maximum, and it doesn’t sound like they’re really cracking the whip here. Appealing to people’s sense of fairness and honesty has never worked in the past, but maybe we’re feeling charitable. (via A.V. Club)