"The goal is to become HBO faster than HBO can become us."

The above quote came from Netflix chief content officer Ted Sarandos in a February 2013 interview with GQ. It appears that they are rapidly achieving that goal. Though they won't release their viewership numbers, Netflix has a pass HBO in its number of paid subscribers. From Bloomberg:
Netflix, based in Los Gatos, California, reports third-quarter results today after markets close. Already the world’s largest subscription-video service, the company probably reached 30 million paying U.S. customers as of Sept. 30, according to Needham & Co. HBO, Time Warner Inc. (TWX)’s premium cable-TV network, has about 28.7 million, according to researcher SNL Kagan.

The writing is on the wall. A la carte television is the wave of the future and will kill traditional television but it's a good change. How much longer can networks (especially NBC) hope to stay relevant when there is so much choice available against lame offerings (espeeeecially NBC)? I, for one, am happy that the future is here. Now let's get to work on Hoverboards, huh?