“The goal is to become HBO faster than HBO can become us.”
The above quote came from Netflix chief content officer Ted Sarandos in a February 2013 interview with GQ. It appears that they are rapidly achieving that goal. Though they won’t release their viewership numbers, Netflix has a pass HBO in its number of paid subscribers. From Bloomberg:
Netflix, based in Los Gatos, California, reports third-quarter results today after markets close. Already the world’s largest subscription-video service, the company probably reached 30 million paying U.S. customers as of Sept. 30, according to Needham & Co. HBO, Time Warner Inc. (TWX)’s premium cable-TV network, has about 28.7 million, according to researcher SNL Kagan.