I hope you're sitting down. Michael Bay... has sold-out.

I know. I hate to be the one to bear this news as it will surely cut into cinephiles the world over. Somehow or another, the brass at Doritos have managed to coax the director of the Transformers franchise and producer of various horror retreads away from his artistic credibilities.

Bay has announced that he will have a hand in this year's Doritos' "Crash the Super Bowl" contest, even offering to take the winner under his wing. The contest winner will work for Bay on Transformers 4 in some kind of capacity.

I hope they like washing Ferraris. (THR)