Malick Hipster-izes His Poster, Harry Potter Does Not

Monday, March 28 by

I say “POSTER,” you say “yes, please.”

I say “POSTER,” you say “yes, please.”

And so on and so on…

Two new posters were released today. One looks like a Wes Anderson poster, and the other looks like a Harry Potter poster.

Enough with the suspense. It’s the Harry Potter and the Deathly Hallows: Part 2 poster that looks like a Harry Potter poster. A good Harry Potter poster at that. Even the most causal fan can tell that some bad stuff is gonna go down in the final episode. It is reminiscent of an HBO boxing poster, which seems very apt, considering the rivalry between HP and Lord Voldemort. “This time, it’s personal.” Get excited for the finale. Lord knows this guy is.

If that hubbub and lightning and stuff is all too overstimulating for you, then perhaps Terrence Malick‘s Tree of Life will be more up your alley. Since it’s Malick, you know it’s bound to offer slowly-panning, sweeping landscapes. Also, it will have dinosaurs. But not those ritalin-addled Jurassic Park dinosaurs. These dinosaurs will probably lumber slowly, thoughtfully and conflict-free, much like the story to his films. If the Harry Potter poster is speed, then the Malick poster would be purple drank.

Also, it would appear that he hired Wes Anderson to make his poster. And possibly his movie. (Caution: hipster futura font lies below.)

I keep scouring those little photos for Bill Murray, but no dice thus far.


  1. March 28, 2011 1:28 pm


    You think the entire movie looks “hipsterized” or like Wes Anderson made it because of an extremely common font (which, if you’re unaware, was used by Kubrick long before Wes Anderson made a single film)? Lame, dude.

  2. March 28, 2011 1:28 pm

    Marcus Rosentrater

    Agree, Mike.

    And what should we call the “un-hipsterized” Harry Potter poster? Y’know, the one that is designed exactly as you’d expect.

    I guess anything unexpected gets the “Hipster” label in condescending fashion.

  3. March 28, 2011 1:28 pm

    Marcus Rosentrater

    Both posters are designed for the type of experience you can expect from each film.

    If you look at the Harry Potter poster it communicates “Finally, these two will battle.” Which is what will happen. The Tree Of Life Poster instead shows us a tapestry of all the places, and time periods the film will take us. Imagine the poster large sitting outside a theater: each thumbnail is probably a few inches wide, and is easy for an observer to stop and take in each one. Much like a Malick film.

    This isn’t simply “hipster” style.

  4. March 28, 2011 1:28 pm


    I’m not sure the word “hipster” means what you think it means. I hope not, anyway.

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