In order to keep feeding the beast of high-profile release dates that Marvel/Disney has staked out for the next four years or so, there's no time for annual evaluations and strategic meetings. There's your gut, and there's following what it has to say. And Marvel's gut is saying that Guardians of the Galaxy is going to be huge, that James Gunn did a great job writing and directing, and that he should be hired for the second one with no more discussion.

And so it shall be.

Gunn has been picked up to write and direct the next installment of the film (release date July 28, 2017). I don't entirely understand the virtue in making this announcement now, before the first one premieres. I mean, it's not like he won't have three years to film and edit the sequel. My guess is this is something of a marketing move, with Marvel demonstrating just how confident they are that this movie is going to kick ass.

It's like booking a Super Bowl trip while your team is in the Wild Card hunt. Only the Wild Card hunt is a raccoon voiced by Bradley Cooper. Or the Super Bowl is voiced by Bradley Cooper. Shit. I think I screwed up this analogy.