Good News For DVD Vendors: Smell-A-Vision Developed For Theaters
While many scents would be contextual as part of the film, what's more exciting is the prospect of stars getting editorial review of scents. For instance, Dakota Fanning would smell like a lemon poppy-seed muffin, Robert Pattinson would smell like a clove cigarette, and the entire theater would reek of beef jerky anytime Mickey Rourke came onscreen.
There are, thankfully, no plans to roll these things out in theaters yet, but given the smashing success of 3-D technology, it's only a matter of time before smells are emitted and theaters hire gang members to punch the audience, all in the name of a more authentic cinematic experience. I'm just excited to see if studio execs think that Gene Hackman should smell like an old sweater or Worthers' Originals hard candy. C'mon sweater! (Geekologie)