Twentieth Century Fox's marketing department knows: the more words you add to a title, the more money you will make. Long movie titles draw you in to a spiral of words, and the only way to get out is by purchasing a ticket on opening weekend. That is science fact.

So Fox took polls and crunched the numbers in their secret underground "entertainmentories" (entertainment laboratories). They found out that the title Rise of the Apes, for the upcoming James Franco-starring prequel to the Planet of the Apes series, needed more words to make more $$$. After testing a few titles on lab monkeys and humans alike, they decided on:

Rise of the Planet of the Apes

Needs more "of the"s. How about The Story of the Rise of the Planet of the Apes? Or The Movie of the Story of the Rise of the Planet of the Apes? Hopefully, they tested those out too, cause I think there's even more cashola to be made.

The film shows us how the genetic experimentation of apes led to their eventual domination of our puny planet, and will be directed by Rupert Wyatt. (ComicBookMovie)