With an act that would have been a lot more useful before DVRs existed, the FCC has enacted a measure to ensure that both local and national TV ads don’t exceed the volume of the programs in which they’re embedded. Of course, if you’re anything like me, and like your commercials LOUD, you’ll be devastated by this news.
This measure is part of a 2010 act passed by Obama called the Commercial Advertisement Loudness Mitigation Act. Of course, it is abbreviated the CALM Act, and I’m sure that acronym wasn’t reverse engineered at all.
The act goes into effect exactly one year from today, so advertisers, get your cochlear blasting done sooner rather than later. The act requires equipment upgrades for all stations that can afford them, and requires two years of self-checking by the stations.
Will these measures work? Probably not, but what a neat name for legislation! The CALM Act! Hehe!