That headline is painfully vague and uninformative, but the last part sort of rhymes, so I'm calling it a win. What is meant to be conveyed is that Dreamworks, after having optioned the movie rights for Trolls and rolled into development in 2010, has decided to raise the stakes by purchasing the whole damn brand.

This is probably in an effort to vertically integrate and capture the licensing and toy rights for what they expect to be an animated blockbuster, but a funnier explanation would be that Jeffrey Katzenberg really enjoys combing their hair.

No release date has been announced, but expect something summer-y.