Did Cameron Shatter FOX's Piggy Bank for 'Avatar'?
"That's a huuuge bitch!!!!"
There are conflicting reports about Avatar's final pricetag. Cameron and crew insist that the film cost $230 million but the New York Times guesses that it will top out around $500 million after marketing costs. At any rate, that's a lot of scratch. Is it even possible for the film to make back its money? Even if you factor in die-hard Cameron fans, the Christmas crowd, and Michelle Rodriguez's relatives, it still seems like kind of a stretch.
But don't worry. FOX has a plan. The studio is going to release Alvin and the Chipmunks: The Squeekquel (because chipmunks squeek?) one week after Avatar's release. Sound plan FOX. If at first you don't succeed, show them your sh*t-eating chipmunks. (io9)