Legendary Pictures has a Godzilla film coming out in May of 2014, so when the Godzilla Encounter popped up in the Gaslamp District of San Diego during Comic-Con, no one really thought it was just a nice gesture.

It's marketing. Fun, delicious, delightful marketing.

So if you're in San Diego, and find yourself wandering around the Gaslamp District, feel free to stick your head in to check out the graffitti, wreckage, and displays walking through the history of the Godzilla film saga.

But for God's sake, just don't piss that monster off. I've seen it take out bigger towns than San Diego just for the fun of it.