It’s not easy doing what Sacha Baron Cohen does. The man has some massive cojones to pull off the pranks that he delicately engineers with his group of writers and producers. One of the biggest obstacles to continuing to perpetuate the Ali G character line is recognition. So it’s always satisfying to see him sneaking past security to make a mockery of things.

I keep looking at this picture and losing it:

Here’s what Reuters had to say about the…um…unscheduled appearance.

Actor Sacha Baron Cohen, best known for his eccentric character Borat, burst onto the catwalk at Agatha Ruiz de la Prada's show in Milan on Friday, bringing the playful show to a halt as security guards stepped in.

Bruno is the most dangerous character that Cohen uses. Dangerous for Cohen that is. It’s for a very simple reason: people won’t hit an ignorant Kazakh or a seemingly ghetto dude in a yellow jump suit, but they have no problem doing a little gay bashing. His bits are funny because he treads not only on peoples’ social graces, but truly evokes a confrontational response from uncomfortable males made vulnerable by his advances.  The title of the film is Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male. 

Here's some video of the event.

And Reuters has the poopenschnausen.