Bill Murray attended the SXSW this past weekend and decided to stop by the 'ol watering hole Shangri-La. That of course wasn't enough for Murray, though, who took it upon himself to step behind the bar and attend to its patrons. Whether they liked it or not, they were served tequila shots, and I'm guessing more than a few now remember what it's like to forget EVERYTHING. Footage of Murray after the dude's intro. (Vulture)   

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