Sony Pictures Entertainment CEO Michael Lyton made a plea to theater owners at last years ShoWest, asking them to please consider offering healthier options at their concession stands. His thinking was that it would help fight obesity in younger moviegoers. Sure, that make perfect sense, as children go to the movies 5-7 times a week, right? Welp, logic be damned, AMC stepped up to the plate and heeding his impassioned call. Here’s the press release:
Sony Pictures Entertainment Chairman and Chief Executive Officer Michael Lynton today welcomed the announcement by AMC Theatres (AMC) that audiences will now be able to purchase “smart snack choices” at the company’s theaters.
“I applaud AMC for making healthier snacks available for theatergoers at concession stands around the country. I believe this will be good for business and for public health,” Lynton said.
In March, 2010, Lynton called on theater owners at ShoWest (now CinemaCon) to serve healthy food in addition to their traditional offerings. In his ShoWest remarks, Lynton said, “By bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need. Taking this step is also great for audiences and for your business, because people want to see healthier foods in theaters, and when they do, they’ll buy them.”
Lynton announced last year that the Alliance for a Healthier Generation, a project of the William J. Clinton Foundation and the American Heart Association, had offered to advise theater owners on adding healthier snacks to their menus. AMC did work with the Alliance and said it “modeled AMC Smart MovieSnacks on the Alliance’s school competitive food and beverage guidelines, which the organization uses in its work that supports more than 11,000 U.S. schools.”
That’s all well and good, but I’m going to remain concerned for the safety of our nation’s youth until AMC agrees to ban all non-Pixar animation and movies with more than 5 fart jokes from their theaters for good! Who’s with me? (Deadline)