If you experienced a strange puckering in your nerdbutt yesterday, that's for good reason. A second viral video has been released to promote Prometheus, this time focusing on the character played by Michael Fassbender. As with everything else we've seen from this film, it's pretty awesome. You should check it out. Still, we really don't have any idea what the film will be about beyond astronauts getting f*cked up.

This is a perfect example of how to market a film without spoiling it. The amount of production value used here is a turning point in the evolution of viral promotions. It's slick and attention-grabbing and strong enough to draw the audience into the theater. I'm sure we'll see this campaign's influences in future viral marketing plans. Let's take a look now at the viral videos that lead us up to this point.


In this second viral video, we're introduced to Michael Fassbender's David. Here David speaks about himself and what it's like to be a robot created by Weyland Industries. There's been a lot of speculation online that Fassbender would play an android in the film given his cherubic, blonde appearance. And now that cat's out of the bag. Which teaches me to run up to the blondest person I see and check their fingerprints. Robots could be dwelling amongst us and we wouldn't even know it.


This Watchmen viral video introduces the world to Dr. Manhattan by reviewing his origin and the innovations the supreme being brought to the fields of science, technology, renewable energy, and space exploration. However, he wasn't able to convert atoms to do anything about that newscasters jacket. Even gods have their limits.


To promote the comedic vibe audiences were to see in Zombieland, the film's stars appeared in short virals explaining the rules to surviving the undead wasteland. In the one above, Woody Harrelson displays the ways you can kill with a bowling ball. Can we go ahead and re-purpose this viral for every Woody Harrelson release? It would certainly work well for The Hunger Games.


Thanks to producer JJ Abrams, Cloverfield was a confusing labyrinth of viral marketing. There were a series of websites and games and Easter Eggs and tie-ins to mysterious Japanese beverage companies. In addition to digging that rabbit's hole, producers also managed to put together this video to remind viewers the movie is also about awesome destruction.

The Last Exorcism

The Last Exorcism trolled the trolls when it took its promotions to Chatroulette. Well played.

Fight Club

For some reason or another, these PSA's with Brad Pitt instructing audiences about pee-drinking didn't make it into theaters. I guess it makes it hard for theater owners to sell Pepsi against such tough competition.

The Dark Knight

In an effort to build mystery around The Dark Knight, promoters went the mystery route by using phrases like "Why So Serious" and "I Believe In Harvey Dent." This went on for months and successfully kept the film in people's minds without revealing too much about the plot. Seems like a waste. Between the built-in fan base and the allure of Aaron Eckhart's chin-butt, this thing would have sold itself. The numbers for Battle: Los Angeles don't lie.

District 9

Another film steeped in mystery leading up to its release was District 9. Very little was known about the film except that it would feature aliens living alongside man and there was some social commentary sprinkled in. The viral marketing focused on building the film's world by showing us how the Prawns are policed in their day-to-day lives. Without actually showing the humanity of the alien race, this video still conveyed the hard-nosed tactics of the MNU and set them up as the film's villain.