Movies can be expensive. The actors, the locations, all those lights, and gigantic CGI robots can really add up. So, what is a working schlub movie studio to do? Product placement. Accept money from advertisers in trade for featuring their product within your film.

It's easy and it totally works. Need more money for your legal thriller? No problem. Just make Will Smith drink a prominently featured Sprite during his monologue to the jury. Then have him comment how he "f*ckin' LOOOOVES Sprite," before returning to defending the sick children in the civil rights case. Cha-ching! You just bought yourself a crane shot. Or, you know, you could do it in a subtle way and hope nobody notices.

Here are eleven films that did not take the subtle route.

Mac and Me

If you haven't seen Mac and Me, you need to lead a sadder life. Inspired by the success of E.T.: The Extra-Terrestrial, Mac and Me tells the story of MAC (Mysterious Alien Creature), a young alien stuck on Earth after being separated from his family. He befriends a young boy and lives entirely off Coca-Cola and Skittles (just like me in college). Then there's the "famous" McDonald's scene where an impromptu dance-off happens for no reason other than the fact that there are some urban types around.

See for yourself. And look closely to see Jennifer Aniston in her first film role.

Demolition Man

In the future, all restaurants will be known as Taco Bell. That's because Taco Bell won The Franchise Wars and claimed their supremacy over all over eating establishments.

Interesting fact: If you watch the film in Israeli, the restaurants are all called Pizza Hut. That's because tacos are despised outside of the Americas.

The Goonies

I was seven years old when I first saw The Goonies.  At that time, I had no idea that Baby Ruths existed. But, sweet holy-moley, did I want one when those credits rolled. They're loaded with peanuts, chocolate, and gooey caramel, and are just the sweet treat you need to have on hand in the event that a deformed manchild attempts to rip your arms off.


This is one of the more classy product placements in film history because the item was worked into the script in a way that makes sense. When Elliot senses a strange presence in his shed, he lures the alien creature with Reese's Pieces. It makes sense because they are delicious and what inhabitant of the universe wouldn't want one? Especially baked into a cookie or mixed into a hot fudge sundae. Mmmmmm. I think my dick just moved.

Blade: Trinity

In an attempt to appeal to younger audiences, Blade Trinity introduces hip, young characters played by Jessica Biel and Ryan Reynolds. Everybody knows that hip, young characters need to have their MP3s. That's why a few solid minutes of screen time are dedicated to explaining what "iPods" and "playlists" are before showing Biel rocking out to the trip-hop while hunting vampires. Because when you'r fighting vicious creatures who possess super-strength and speed, you definitely don't want to have all of your senses available. Sometimes you really just need to hear Puddle of Mudd.

Little Nicky

Little Nicky isn't on planet Earth very long before learning that "Popeye's Chicken is the shiznit." The lesson that we don't see him learn is that it will also give you the shiznits.


Michael Bay's Transformers films are essentially a series of ads for boobs and Chevy vehicles. I'm sold on the boobs, but the automobile endorsements are just too in your face.

The 6th Day

Arnold Schwarzenegger's cheesy cloning thriller is set in a future world where the XFL has completel taken over. In fact, it's considered the sport of the future. I thought that The Running Man was the sport of the future. Jeez. Pick a favorite, Arnie.


Though Thor is considered to have fewer product tie-ins than other summer blockbusters, it really takes the opportunity to beat you over the head with them. There are mentions of Pop Tarts and Facebook in the dialogue, but what's most jarring is to see a bright-ass red Dr. Pepper machine or Bank Of America branch amongst the muted landscape of the one stoplight New Mexico town where the film is set.

The Island

Michael Bay continues to keep one foot in the ad world. When the former commercial director was filming The Island, he decided that rather that drive up budget costs, he would use a pre-existing Calvin Klein campaign in the film. The ad happened to star his lead actress, Scarlett Johansson. When her clone happens to spot the ad, it is revealed that she is genetic duplicate of a wealthy actress. Pretty dumb. Even by Bay standards.

The Wizard

Nintendo produced The Wizard as a means to advertise their upcoming products and games. Super Mario Bros 3 gets some exciting screen time but the most memorable scene is the introduction of the Power Glove. Worn by the film's smug A-hole, the clunky device serves no real function beyond making your arm tired. Yet here it's presented with such holy reverence that you couldn't help but want one. God, I bet that kid still gets laid all of the time.