In a sign that this Star Wars might not be taking itself QUITE as seriously as those earlier ones, the producers launched the film's official Instagram page with a pic of Vader snapping a selfie with several dead Stormtroopers in the background.

Even more endearing is the fact that Vader either ones a very old iPhone that doesn't offer the ability to shoot pics from both sides of the phone or doesn't know how to use that feature. Possibly because he's very old.

UPDATE: It appears that the "switch camera" icon is on the phone, indicating that Vader is simply a luddite, which is surprising since he was responsible for the construction of two Death Stars.

A couple more pics have been posted and can be seen here.