After large cable companies have been openly discussing their own streaming services to compete with Netflix, Netflix has come right back, beginning conversations with smaller cable companies (which I guess exist) to further cement Netflix’s role as the broadband content leader.
Any move against the likes of Comcast and Time Warner is probably something that consumers will get behind, but it will be quite a bit of work to convince smaller companies that partnering with Netflix won’t just give their customers an opportunity to see that they really only need Netflix, except for sports. (Side note: Please get streaming live sports licenses, Netflix. Please.)
We’ll see how this develops, but let’s all just revel in the fact that all cable companies have been forced to accommodate their customers, which is something they haven’t seemed willing to do in a long, long time.