It's been 30 Years since Ridley Scott's Alien made audiences think twice about chest pains, and Fox has decided to extend the franchise's mythology, albeit backward with a prequel.  Read more about it at Filmofilia.  They also have apparently signed off on a director, Carl Rinsch, whose name Taking of Pelham 1,2,3 director Tony Scott dropped to Collider's Steve "Frosty" Weintraub a few days back.  Rinsch has a background in commercials (see a piece of his recent work above), and came to the attention of the Scotts when he, at the tender age of 23, walked into their commercial and music video production company RSA and slapped down his reel, after which he was promptly signed. 

Let's hope Rinsch walks the David Fincher path and turns a successful commercial career into a successful feature film career, except the part where he takes whatever Fincher did with the Alien franchise and does the exact opposite.

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